I was thinking about Sanjit Atwal's session at the Developments in Analytics and Big Data – Adding Value seminar on 12th June, As you recall, Sanjit is CEO of Squawka who deliver 2nd screen analytics in near real-time to football fans whils they are watching a game. The technology used by Squawka and the analysis and insight it gave to supporters was impressive but it raised a series of questions about the potential implications for organisations:
- will users want near real-time analytics in their work environment if they are used to it in their personal life?
- does this present a great opportunity or great challenge to meet those user expectations? A lot of organisations are still struggling to reach base level in reporting (think of the month end financial reporting process)
- is (near) real-time reporting really required in a business context? Obviously there are operational situations where real-time is required but does the majority of analytics actually require real-time?