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Awards - The Goodeve Medal

This award was named in memory of Sir Charles Goodeve, one of the founders and pioneers of civilian Operational Research after World War 2, and a leader for many years of the OR Club and Society.

The Goodeve Medal is awarded in recognition of the most outstanding contribution to the philosophy, theory or practice of OR published in the Journal of the OR Society (JORS) or OR Insight (ORI), within the relevant year.

Citation for the Award of Goodeve Medal 2017

Aimée Backiel, KU Leuven, Belgium Bart Baesens, University of Southampton, UK & KU Leuven, Belgium Gerda Claeskens, KU Leuven, Belgium

How many dentists does Sri Lanka need?
Journal of the Operational Research Society  66, 1566–1577

Aimée Backiel and Bart Baesens

Predicting time-to-churn of prepaid mobile telephone customers using social network analysis Journal of the Operational Research Society 67: 1135-1145 Mobile phone carriers in a saturated market must focus on customer retention (churn) to maintain profitability. This study investigates whether the incorporation of social network information into churn prediction models can lead to improved accuracy, timeliness, and profitability. Records of 1.4 million customers making over 30 million calls per month were analysed for 6 months using Cox proportional hazards models, enabling improved predictions of likelihood of churn for each individual customer to be determined for each future time segment. This paper demonstrates how OR and analytics can improve business performance in a market that is used by almost everyone.