Sign Out
Logged In:
 
 
 
 
 
Tab Image

Latest News

Buzz for help
Results from a new study reveals product performance forecasts months before product release.

Life!
Madingley model capturing and depicting structure and function of ecosystems around the world.

Rowing for Gold
SAS and UK sport keeping UK rowers ahead. Using analytics to improve performance

Prevent long delays rather than reduce the average delay
Passengers offset schedule delay costs increase, even in very unreliable systems.

There is evidence that salmon use the Earth's magnetic field to perform extraordinary feats of navigation.
Study suggests Pacific salmon are born with a "magnetic map" that helps them to migrate.

More

Tab Image

Features

A window on the world of O.R.?
The “invisibility cloak” of science fiction is now fact, albeit with limitations. O.R. could claim to have had the power of invisibility for years, though not by desire; what we want is the opposite - a high-visibility jacket! Indeed, part of the mission of the OR Society is to help make our presence more visible. But perception involves both the observed and the observer. And all of us have open and hidden parts.

YOR18 – OR – A Twenty Twenty Vision
The 18th Young [to] OR Conference got off to a great start with the plenary session given by the President of the OR Society, Dr Geoff Royston. Antuela Tako, the chair of the organising committee, began the proceedings by telling the audience what had been planned for them and how to find out more about streams.

The Education & Research Committee
- Roles and Responsibilities: Brian Dangerfield (Liaison with ESRC)
Ruth Kaufman, Inside OR February 2013

Tab Image

Posted on 23 July 2012

Data

British Airways flies into privacy storm

British Airways today faced a backlash from privacy campaigners after it revealed plans to use the internet to create “dossiers” on passengers. The airline said it wanted to be able to deliver a more personal touch by researching passengers.

The “Know Me” programme will use Google images to find pictures of passengers so that staff can approach them as they arrive at the terminal or plane. BA staff will also search individual data held by the airline, including if a regular traveller has experienced problems on previous flights, such as delays, so that crew are primed to apologise.

Jo Boswell, head of customer analysis at BA, said: “We’re essentially trying to recreate the feeling of recognition you get in a favourite restaurant when you’re welcomed there, but in our case it will be delivered by thousands of staff to millions of customers. This is just the start — the system has a myriad of possibilities for the future.”

A BA spokesman added: “The most recent advancement of the system enables the British Airways team to search Google images for a photo of specific customers so they can recognise them and proactively approach them. The airline is aiming to send 4,500 personal recognition messages a day by the end of the year.”

But Nick Pickles, director of privacy campaign group Big Brother Watch, said: “Since when has buying a flight ticket meant giving your airline permission to start hunting for information about you on the internet? If British Airways want more information about us they can ask us for it, rather than ignoring people’s privacy and storing data without us having any idea what data they are storing.”

BA’s biggest rival, Virgin Atlantic, also faced complaints over privacy after it was alleged that one of its employees had leaked celebrities’ flight details to a paparazzi agency.