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Features

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- a virtuous circle
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Posted 5 July 2012

Software

SIMUL8 Corporation Announces New CEO

SIMUL8 Corporation’s Board of Directors recently announced that Laura Reid, their Chief Operating Officer, has been appointed to the role of CEO. She will be taking over from Mark Elder who has moved from CEO to chairing the board of directors. These leadership appointments are effective immediately and follow Mark’s decision to retire.

SIMUL8 Corporation are developers of industry leading process improvement simulation software. Laura, the new CEO, not only brings years of relevant industry experience to this role, but a palpable commitment to simulation and SIMUL8 Corporation. This commitment and dedication has been visible by her drive to establish SIMUL8 in healthcare, selecting a new European headquarters office due to rapid growth, and her success in exiting SIMUL8 Corporation’s VCs.

“In the last 5 years or so, I’ve noticed that most things I delegate to the younger people in the company quickly become a big success, so it’s time to step aside and let the people with new visions for SIMUL8 drive the whole company forward” said Mark Elder. “Laura’s time as Chief Operating Officer is a good example of this, she engineered exiting our VCs, so we are independent again – but the whole management team has made huge steps toward their respective parts of the business and making simulation mainstream”.

Laura said she’s not planning on big changes, “We will continue on our journey to get our message to process improvers, move into new markets, and continue our successful expansion into healthcare, all by taking a customer and market driven approach to product development.”

For more information, see next month’s Inside OR.