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Features

A window on the world of O.R.?
The “invisibility cloak” of science fiction is now fact, albeit with limitations. O.R. could claim to have had the power of invisibility for years, though not by desire; what we want is the opposite - a high-visibility jacket! Indeed, part of the mission of the OR Society is to help make our presence more visible. But perception involves both the observed and the observer. And all of us have open and hidden parts.

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The 18th Young [to] OR Conference got off to a great start with the plenary session given by the President of the OR Society, Dr Geoff Royston. Antuela Tako, the chair of the organising committee, began the proceedings by telling the audience what had been planned for them and how to find out more about streams.

The Education & Research Committee
- Roles and Responsibilities: Brian Dangerfield (Liaison with ESRC)
Ruth Kaufman, Inside OR February 2013

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Posted on 09 September 2013

Entertainment

Customers and performers benefit from improved targeting

Ticketmaster, the company which claims to provide all our entertainment needs under one virtual roof (with tickets for theatre, concerts, sport, family events, clubs and more), have added analytics to their tool box to ensure customers and performers alike can benefit from improved targeting and venue choice.

Ticketmaster has launched an analytics service that will enable venues, artists and teams to target their marketing campaigns in Britain. The service is called LiveAnalytics and it will utilise Ticketmaster UK’s database of over 11m people who have attended a concert, show, game or theatre performance giving information on preferences, ticketing trends and industry benchmarks amongst other customised data.

The aim of LiveAnalytics is to provide entertainment providers insight into how, where, and to whom they can sell tickets.  At the same time, data will be collected that can be used to measure the effectiveness of marketing campaigns which will be used to improve future campaigns.

LiveAnalytics has been in service in the US since 2011 and will be rolled out across other areas such as Sweden, Norway Denmark, Germany and Australasia this year. The firm calls LiveAnalytics 'a collection of rich analytics products that allow clients to better understand and engage with their customers'.

The tools can also be used when brokering sponsorship opportunities and for providing insight into existing partnerships which could prove valuable for brands that need to constantly justify a return on investment.

Ticketmaster was founded 1976, in Phoenix Arizona by college staffers Albert Leffler and Peter Gadwa and businessman Gordon Gunn. Leffler came up with the name Ticketmaster for the new company and their first operation was established in Albuquerque, New Mexico. In 1977 Electric Light Orchestra appeared at the University of New Mexico, it was the company’s’ first ticketed concert. In 1981 Ticketmaster UK was established in London.