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Future Meetings

The Impact of Pricing Decisions in a Business-to-Business environment

Venue: Playfair Library, Old College, South Bridge EH8 9YL Edinburgh
Speaker: Christopher S. Tang
Date: Friday, 17 July 2015 at 14:00 - 15:30

Free registration here. 

Abstract: We examine the impact of pricing decisions in a B2B environment.  Because the scope is broad and relevant literature is scant, we shall examine this issue in two specific setting.  We first examine how discount pricing concessions can create the “bullwhip effect” in the MRO (maintenance, repair, and operations) industry and discuss how to mitigate the bullwhip effect.  Then, we discuss how uncertain spot price market in the ocean freight industry has triggered customers to demand carriers to offer “price matching.”  We examine the impact of price matching mechanism on the carrier.