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Fundamentals of Pricing Strategy and Revenue Management

  Ref. 315  
  Joern Meissner
  29 July 2014, Birmingham
  £595 + VAT Members
  £645 + VAT Non-members


   Predictive 100%
   Prescriptive NA

What delegates will learn from the course

This course will help you to think differently about pricing and become aware of the options a company has when pricing products and services. You’ll learn how to analyse customer needs, assess alternative pricing methodologies and determine when it makes sense to compete on price and when it does not. The course will help you to maximise customer satisfaction by successfully overcoming price sensitivity.

  • Change customers’ price perceptions to capture more value
  • Become familiar with the more technically challenging aspects of pricing
  • Optimise pricing strategy by determining the value of your product or service
  • Understand the concepts and implementation of various pricing strategies
  • Combine pricing and revenue management strategies to optimise revenue

Course provider: Lancaster Executive LLC

If you are interested in further information, have any requirements (e.g. an alternative course date), or have difficulty booking a course online then please contact Jennie Phelps. It is recommended that courses are booked online. If this is not possible, then please print off, fill and fax or post the Training Course Booking Form.

Jennie Phelps   Address:  The OR Society, Seymour House, 12 Edward Street, Birmingham, B1 2RX, UK
  Tel: +44 (0)121 233 9300
  Fax: +44 (0)121 233 0321