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Using Morphological Analysis for Foresight, Strategy Modelling and Innovation

  Ref. 504  
  Nasir Hussain and Bruce Garvey (Strategy Foresight LLP)
  9 May 2018, Birmingham
  £500 + VAT Members
  £550 + VAT Non-members
  Hands-on course


   Foundation NA

Morphological Analysis (MA) is a highly advanced and versatile form of a strategy table that can be used in a wide variety of management decision-making tasks.  Participants can use MA as a i) Problem structuring method to tackle 'wicked problems', ii) as a foresight methodology, and iii) in the design sector for creativity and innovation.

This is a rare chance to get your hands on the world's first collaborative based morphological analysis software. You will learn from other participants and course trainers of how to mix and match analytical methods and how to align different stakeholders around a common strategic vision through structured engagement process. You can start work immediately on your own project within a day and be able to identify hidden possibilities that can drive innovative solutions to seemingly intractable problems in your organisation.

You’ll learn:

  • How to build valid and credible strategy tables
  • How to unlock and model tacit knowledge in your organisation
  • Guidance on using Morphological Analysis with participant’s own work-based problems
  • How to combine quantitative and qualitative information in a single framework for decision support
  • How to construct a dashboard that updates dynamically as new information comes in

If you are interested in further information, have any requirements (e.g. an alternative course date), or have difficulty booking a course online then please contact Jennie Phelps. It is recommended that courses are booked online. If this is not possible, then please print off, fill and fax or post the Training Course Booking Form.

Jennie Phelps   Address:  The OR Society, Seymour House, 12 Edward Street, Birmingham, B1 2RX, UK
  Tel: +44 (0)121 233 9300
  Fax: +44 (0)121 233 0321