Gain an overview of the data mining process and learn about predictive analyses such as regression and classification. Learn how to use data for descriptive purposes such as clustering and association. Build your own decision models and see how to use data mining techniques in a range of applications such as marketing, finance and the public sector.

• Learn more about the data you already have in your organisation and improve the management of your information
• Improve your business processes
• Create better decision models and learn new applications of data mining

Course provider: University of Southampton