Operational Research Society News

Benefits of data analysis not felt in companies’ marketing functions

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21 Sep 2021

Posted by: The OR Society

A report, entitled Navigating Blind Spots: The State of Digital Marketing, reveals that 73 percent of 200 companies studied were caught off guard by new customer trends, despite having access to significant amounts of data on customer behaviour, purchase processes and preferences.

21 Sep 2021

Posted by: The OR Society

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Learned Societies lead on Professionalisation of Data Science

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23 Jul 2020

Posted by: The OR Society

In this instance, professionalisation isn’t a smart suit or a slick presentation. It covers the knowledge, skills and behaviours that might be expected of a data scientist. The OR Society is a key player in a group of bodies interested in what such professionalisation might look like.

23 Jul 2020

Posted by: The OR Society

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Optimising for Empathy

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07 Mar 2020

Posted by: The OR Society

It is easy to appreciate that AI systems improve business workflows but what about ones that enable better human-to-human interaction? This is where AI-enabled CRMs come in.

07 Mar 2020

Posted by: The OR Society

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European Commission ‘white paper’ considers AI facial recognition ban

CCTV Camera with 360 degree vision hangs from ceiling in transport hub

20 Jan 2020

Posted by: The OR Society

The European Commission is considering imposing a temporary ban on facial recognition technologies, according to the draft of a leaked white paper on Artificial Intelligence.

20 Jan 2020

Posted by: The OR Society

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The ‘trust me’ culture in Israeli Defence Force decision-making

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19 Dec 2019

Posted by: The OR Society

Yaniv Kubovich of Israeli newspaper Haaretz interviewed two anonymous Israeli Defence Force (IFD) personnel about the ‘trust me’ culture of decision-making that is literally life-and-death.

19 Dec 2019

Posted by: The OR Society

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