Operational Research Society News

A recent study has found that medical staff in delivery rooms in the US were prone to “suboptimal heuristic” decision-making when attending to births.

MyCamper earned the nickname ‘the Airbnb of camper vans’ by helping private owners rent out their vehicles to holidaymakers. However, the small team initially lacked the skills to manually build the necessary data-crunching tools.

A report, entitled Navigating Blind Spots: The State of Digital Marketing, reveals that 73 percent of 200 companies studied were caught off guard by new customer trends, despite having access to significant amounts of data on customer behaviour, purchase processes and preferences.

Yaniv Kubovich of Israeli newspaper Haaretz interviewed two anonymous Israeli Defence Force (IFD) personnel about the ‘trust me’ culture of decision-making that is literally life-and-death.

OMV Petrom, a Romanian oil company, is using soft power to get employees to use its new data analytics tools.