At the recent Annual Analytics Summit, Andy Hamflett, Co-Founder and Director of AAM Associates, and Giles Hindle, Senior Lecturer at Hull University Business School, described their part in supporting the Trussell Trust's foodbank programme through analytics and data visualisation.
Abstract: Andy and Giles present an impact case study of the emerging power of data visualisation within one of the UK’s most dynamic and talked-about charities. The RCUK funded NEMODE project – delivered by Hull University Business School, AAM Associates and London-based data science and machine learning company Coppelia - aligned the Trussell Trust business model with food bank data and a variety of open data sets. The team created the UK’s first dynamic visualisation tool for crises related to food poverty. The prototype uses foodbank data to map geographical demand and also aligns findings to 2011 Census data to predict where additional foodbanks may be needed. This led not only to immediate insights on usage patterns, and the development of a predictive tool, but also points to much greater strategic potential both for the Trust and for a wider community of charities working to counter UK poverty.