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Trainers' Profiles

Trainers teaching our training courses are listed below together with their profiles.

Bart Baesens

BART BAESENS is a Lecturer (Assistant professor), School of Management, University of Southampton who considers himself to be an applied researcher, where he has used selected quantitative information system (IS) research methods, as well as some quantitative IS research methods. Bart’s research interests have been in customer relationship management (CRM), information systems, business intelligence (BI) and machine learning has allowed him to keep foot into the basic research side of BI (mainly computer science) and the applied BI side (mainly the business and management information systems communities). Bart has developed credit scorecards for financial institutions (e.g. Axa, Dexia, KBC, Fortis, ING) customer retention models for retailing companies (e.g. Neckermann and Hubo), as well as web-intelligence models for e-commerce companies (e.g. Proxis and Under the Cork). This research has resulted in a number of publications in high-quality journals and/or conferences. Bart has also obtained a number of best-speaker awards when presenting his key findings (ef.infra). He is also regularly invited to organise courses, seminars and/or special sessions on business intelligence for international conferences or universities.

Giles Hindle

DR GILES HINDLE is a Senior Lecturer at Hull University Business School, a Director of Health Consultancy Services Ltd and a Teaching Fellow at Warwick Business School. He has combined an academic career with consulting practice. Prior posts include Assistant Professor at Warwick Business School, Senior OR Consultant for Tribal Consulting plc and Honorary Lecturer at Lancaster University Management School. Giles has research, consulting and teaching experience with both quantitative and qualitative approaches and has practiced in both the public and private sectors. He has conducted consultancy and research projects for a wide range of clients including the NHS Scottish Executive, County Councils Network, Secta Health Group, Countryside Agency, Department for Transport, Department for Health in N. Ireland, Network Rail plc, Tornado Wire Ltd, Northern Hi-Tec Ltd, and many others. Giles is an award winning teacher on the Warwick MBA and has developed innovative analytics masters courses for the universities of Warwick and Hull. He is co-secretary of the Operational Research Society’s Special Interest Group in Problem Structuring Methods, and a member of the Centre for Systems Studies at the University of Hull. He has specialist knowledge in soft systems thinking and quantitative modelling which he has practiced in both strategic and operational contexts. His current research is focussed on systems modelling, soft systems methodology, spatial modelling and service innovation.

Kathryn Hoad

DR KATHRYN HOAD is a Senior Teaching Fellow at Warwick Business School, University of Warwick.  Katy has research and teaching experience in forecasting, statistical analysis and discrete event simulation.  She spent many years as co-organiser of the UK Operational Research Society Special Interest Group in Simulation, and over many years has taken on various roles in the running of conferences such as the UK OR Society Annual Conferences, Winter Simulation Conference and Simulation Workshop 16. Home page:

Kathy Kotiadis

KATHY KOTIADIS is a Daphne Jackson Fellow at the University of Kent and a former Assistant Professor at the University of Warwick. She graduated with a BSc (Hons) in Management Science and went on to do a PhD in Operational Research (University of Kent). Her main research interests include discrete event simulation modelling applied to health care, the development of the simulation methodology through Problem Structuring Method, collaborative and facilitative simulation, conceptual modelling, multiparadigm multimethodology and Soft Systems Methodology. In 2009 she was awarded the KD Tocher Medal by the OR society.

Martin Kunc

DR. MARTIN KUNC is Associate Professor of Management Science at Warwick Business School. His areas of research is System Dynamics modelling and its application in scenarios and strategic decision making in diverse areas such as healthcare, professional firms, performance measurement systems. He has projects with Department of Health, Centre for Workforce Modelling, Generics Medicine Association among different firms both private and public.

Maureen Meadows

MAUREEN MEADOWS is a Senior Lecturer in Management, and Head of the Department for Strategy and Marketing at the Open University Business School, as well as an Associate Fellow at Warwick Business School. Prior posts include a lectureship in Operational Research at Warwick Business School, and roles in operational research and marketing strategy (including market segmentation and delivery strategy) at National Westminster Bank. She holds a B. A. (Hons) in Mathematics from the University of Oxford, and an MSc Management Science and Operational Research from the University of Warwick.  Her research interests include market segmentation and relationship marketing in the personal financial services sector, and the use of methods and tools such as visioning and scenario planning to support strategy development. Maureen chairs the Special Interest Group in strategy at the British Academy of Management (BAM), and is a member of BAM Council.

Max Moullin

MAX MOULLIN is a principal lecturer at Sheffield Hallam University and Director of its Quality Management and Performance Measurement Research Unit. He is a consultant and lecturer in quality and performance measurement in the public sector, including the use of the public sector scorecard which he has developed for the public and voluntary sectors. Max is a Director of South Yorkshire Excellence, a member of the EFQM Health Community of Practice, and an associate of Teal Consulting. He is author of the book Delivering Excellence in Health and Social Care and his article on Eight Essentials of Performance Measurement won an international literati ‘outstanding paper’ prize in 2005.

He is a Fellow of the OR Society and prior to joining the University worked in the OR groups of several government departments before becoming senior section leader in British Coal’s Operational Research Executive. He has delivered workshops on quality, excellence and performance measurement, for a wide variety of managers both in the public and private sectors. Previous workshops for the OR Society have all received excellent feedback.

Frances 0’Brien

FRANCES O’BRIEN is an Associate Professor in Operational Research and Management Sciences at Warwick Business School. She graduated with a BSc in Maths and Classical Studies from the University of Surrey and went on to take an MSc in Operational Research. She has been a lecturer in the Operational Research and Management Sciences group since 1990, and has taught on a range of business modelling and strategic development courses for a wide variety of student groups from undergraduate to MBA. Her previous industrial experience is in business modelling with Ford Motor Company. Her main research interests lie in the area of strategic development. In particular, she has researched into the use of scenarios to capture uncertainty about the future, and the development of organisational visions for guiding strategic development.

Victor Podinovski

VICTOR PODINOVSKI is Professor of Operational Research at School of Management and Economics of Loughborough University. Victor’s background is in applied mathematics and operational research, and he has previously worked as Professor of Operational Research at Warwick Business School. Victor’s academic interests are in the areas of optimisation, decision making and efficiency analysis of firms. He has published extensively on these topics in many international journals, including top European and US journals. Recently Victor was a principal co-investigator of a large EU-funded research project aimed at the development of a range of quantitative tools to help EU decision makers to simulate policy scenarios in the field of common agricultural policy. He is a co-editor of Journal of Productivity Analysis and co-director of the Centre for performance and productivity analysis at Loughborough University.

Stewart Robinson

Stewart Robinson is Acting Dean and Professor of Management Science at Loughborough University, School of Business and Economics. Previously employed in simulation consultancy, he supported the use of simulation in companies throughout Europe and the rest of the world. He is author/co-author of six books on simulation. His research focuses on the practice of simulation model development and use. Key areas of interest are conceptual modelling, model validation, output analysis and alternative simulation methods (discrete-event, system dynamics and agent based). Professor Robinson is co-founder of the Journal of Simulation and President of the Operational Research Society. Home page:

Mark Westcombe

Mark Westcombe is an independent consultant for attivation and visiting lecturer at Lancaster University. He works principally with project teams in the early stages of a proposal and during project design and development. He works either as a facilitator using problem structuring methods to negotiate feasible action plans with project teams, or alongside a client working with stakeholders on a 1 to 1 basis with cognitive mapping. He has consulted for organistations such as Dstl, BAE SYSTEMS, Shoosmiths, EPSRC, Linc, Bombardier, and the Inland Revenue.

His teaching focuses on transferring the skills inherent to Problem Structuring Methods and facilitation, particularly Cognitive and Oval Mapping, and Strategic Options Development and Analysis (SODA). He also teaches SSM and facilitation courses to clients such as the NHS, QinetiQ and GORS. He also delivers 'off the shelf ' and bespoke training courses for commercial and public sector organisations such as Dstl and British Sugar in various PSMs as well as train groups in negotiation skills and decision making.

Queries Regarding Training Courses

If you are interested in further information, have any requirements (e.g. an alternative course date), or have difficulty booking a course online then please contact Jennie Phelps. It is recommended that courses are booked online. If this is not possible, then please print off, fill and fax or post the Training Course Booking Form.

Jennie Phelps   Address:  The OR Society, Seymour House, 12 Edward Street, Birmingham, B1 2RX, UK
  Tel: +44 (0)121 233 9300
  Fax: +44 (0)121 233 0321