Meet our Sponsors

Smith Institute leverages operational research, data science and innovative AI with deep mathematical understanding to deliver a better tomorrow, economically, socially, and environmentally.

We specialise in custom-built optimisation and explainable decision support systems, guiding clients from initial concept to production readiness. By applying the latest mathematical thinking, advanced statistical techniques, and compelling visualisations, we reveal the insights behind the data to deliver confidence, assurance and a strategic advantage in rapidly evolving landscapes.

Our work helps clients in energy, transport, security, fast moving consumer goods and telecommunications to unlock the potential of their data, solve their most complex challenges and make optimal strategic decisions. All of this is underpinned by strong mathematical foundations and a dedication to operational research principles.

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Strategy, research and communications excellence:

A company founded on a passion for science and research, renowned for innovation and technical expertise, built of brilliant minds with a collective desire to deliver original, creative and successful solutions.

Established in 2011, HEOR is a leading independent market access consultancy with a reputation for high-quality, innovative market access strategies, evidence generation and value communications.

We are renowned for our research and academic excellence, strategic awareness and consultancy, and dedication to providing innovative and creative solutions. Our clients value our flexibility, integrity to scientific principles and best practice, and our ethos of true partnership.

We have a global presence and work across the UK, Europe, US, Canada, Central & South America, Asia-Pacific and the Middle East to provide a fully integrated market access service across the product life-cycle.


Founded in 2011, More Metrics specialises in creating innovative data products about family finances, health and lifestyle and attitudes on key social issues. They focus on open-source data and access thousands of available data points to create powerful solutions to support businesses across the UK. Their data is non personalised and typically provided by government and other public bodies. This makes all their output GDPR friendly and therefore quick and easy to use.

They have developed a sophisticated and widely tested process for turning the millions of raw data fields into useable and relevant outputs- they call it GeoMetrics and it offers:

  • A wide range of postcode level data sets covering family finances, health and lifestyle and attitudes on key social issues
  • Split by age, sex and occupation
  • Over 700 standard data variables

More Metrics data is widely used by leading organisations across many business sectors, from the insurance and pensions market to the charity sector and retail. Their data continues to prove invaluable in providing insights into key factors and issues as well as uplifting data based products and processes.

For more information visit our website at

More Metricslogored

For nearly 30 years, Simul8 has pioneered the simulation software market with tools so intuitive, fast, and effective that they make simulation accessible to more people and more decisions. Now, we are proud to be the first to bring simulation-powered digital twins to the market. Our software is trusted by the world’s leading organisations to enhance processes, increase efficiency, and reduce costs.

Simul8’s powerful features, combined with speed and ease of use, make it the top choice for both new users and experts across various industries. Our unique, evidence-based approach to decision-making allows businesses to test the impact of changes through virtual representations, ensuring the best outcomes before implementation. Simulation-powered digital twins offer unparalleled value in managing operations, providing real-time insights, and enabling proactive decision-making.

From strategic planning to operational execution, simple to complex simulations, our customers have used our technology to overcome diverse business challenges, including:

  •      Determining the impact of process changes
  •      Planning and validating new processes
  •      Understanding the effects of variability and uncertainty
  •      Building buy-in for organisational changes
  •      Managing operations with real-time insights
  •      Proactively addressing potential issues before they arise

Simul8 continues to lead the way with innovative solutions, driving business success through the power of simulation-powered digital twins.