Operational Research Society News

MyCamper earned the nickname ‘the Airbnb of camper vans’ by helping private owners rent out their vehicles to holidaymakers. However, the small team initially lacked the skills to manually build the necessary data-crunching tools.

A report, entitled Navigating Blind Spots: The State of Digital Marketing, reveals that 73 percent of 200 companies studied were caught off guard by new customer trends, despite having access to significant amounts of data on customer behaviour, purchase processes and preferences.

It is easy to appreciate that AI systems improve business workflows but what about ones that enable better human-to-human interaction? This is where AI-enabled CRMs come in.

Caroline Criado Perez has won the prestigious Royal Society Science Books Prize with her book, 'Invisible Women: Exposing Data Bias in a World Designed for Men',

OMV Petrom, a Romanian oil company, is using soft power to get employees to use its new data analytics tools.