Operational Research Society News

Highland Council discusses bin collection route optimisation with residents

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12 May 2022

Posted by: The OR Society

The UK's geographically-largest council uses the language of operational research when communicating with its residents on the subject of refuse collection route optimisation, implying it recognises both the practical and PR value of good decision-making.

12 May 2022

Posted by: The OR Society

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Benefits of data analysis not felt in companies’ marketing functions

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21 Sep 2021

Posted by: The OR Society

A report, entitled Navigating Blind Spots: The State of Digital Marketing, reveals that 73 percent of 200 companies studied were caught off guard by new customer trends, despite having access to significant amounts of data on customer behaviour, purchase processes and preferences.

21 Sep 2021

Posted by: The OR Society

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OR-led partnership to unlock 5G potential in rural Wales

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28 Feb 2020

Posted by: The OR Society

Experts from Cardiff University will lead a partnership studying the needs of rural communities to unlock innovations made possible with 5G technology.

28 Feb 2020

Posted by: The OR Society

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