Operational Research Society News

Benefits of data analysis not felt in companies’ marketing functions

Man shopping medium.jpg

21 Sep 2021

Posted by: The OR Society

A report, entitled Navigating Blind Spots: The State of Digital Marketing, reveals that 73 percent of 200 companies studied were caught off guard by new customer trends, despite having access to significant amounts of data on customer behaviour, purchase processes and preferences.

21 Sep 2021

Posted by: The OR Society

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OR-led partnership to unlock 5G potential in rural Wales

Rural Wales.jpg

28 Feb 2020

Posted by: The OR Society

Experts from Cardiff University will lead a partnership studying the needs of rural communities to unlock innovations made possible with 5G technology.

28 Feb 2020

Posted by: The OR Society

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