Operational Research Society News

Highland Council discusses bin collection route optimisation with residents

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12 May 2022

Posted by: The OR Society

The UK's geographically-largest council uses the language of operational research when communicating with its residents on the subject of refuse collection route optimisation, implying it recognises both the practical and PR value of good decision-making.

12 May 2022

Posted by: The OR Society

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Malaria elimination possible with operational research

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25 Nov 2021

Posted by: The OR Society

The World Health Organisation (WHO) has convened its second forum on using operational research in its effort to eliminate malaria in the Greater Mekong Subregion (GMS) by 2030.

25 Nov 2021

Posted by: The OR Society

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The heuristics of childbirth

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11 Nov 2021

Posted by: The OR Society

A recent study has found that medical staff in delivery rooms in the US were prone to “suboptimal heuristic” decision-making when attending to births.

11 Nov 2021

Posted by: The OR Society

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Bespoke data management at ‘the Airbnb of camper vans’

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21 Oct 2021

Posted by: The OR Society

MyCamper earned the nickname ‘the Airbnb of camper vans’ by helping private owners rent out their vehicles to holidaymakers. However, the small team initially lacked the skills to manually build the necessary data-crunching tools.

21 Oct 2021

Posted by: The OR Society

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Benefits of data analysis not felt in companies’ marketing functions

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21 Sep 2021

Posted by: The OR Society

A report, entitled Navigating Blind Spots: The State of Digital Marketing, reveals that 73 percent of 200 companies studied were caught off guard by new customer trends, despite having access to significant amounts of data on customer behaviour, purchase processes and preferences.

21 Sep 2021

Posted by: The OR Society

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